I'm here at Fashion Week Spring 2010 in New York's Bryant Park where the world will get a first glimpse at the clothing trends for the upcoming spring season. You may be asking what Sony is doing at Fashion Week. The truth is that tech gadgets are increasingly becoming fashion statements and people want them to reflect their own personal style. And VAIO and Sony Style are getting in on the fashion action.
We've outfitted the HauteLook Fashion Look Lounge with our VAIO Signature Collection available exclusively through Sony Style stores and sonystyle.com. The Lounge is located in the posh penthouse of the Byant Park Hotel right across from the famous fashion week tents (check out the views) and is open during the entire week for the press and bloggers to come and relax, grab a bite to eat and write their stories.
It's a perfect melding of beautiful people with beautiful PCs as the Signature Collection series come in eye popping colors and unique finished like croc and leather. The VAIOs are set up throughout the space with wireless connectivity to allow the journalists to find a comfortable spot among the fashionable décor to file their stores.
One blogger I spoke with said "these PCs are absolutely beautiful and I definitely want one."
Check out these pictures of press using the VAIO Signature Collection and let us know if you have a favorite.